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Sitting in a bullpen one summer night long ago, Portland Mavericks lefthander Rob Nelson came up with a fun new bubble gum idea: shredded gum in a pouch.  He called it Big League Chew.  Rob’s teammate, Jim Bouton, found a gum company to make Big League Chew, and in no time at all it became the “must-have” bubble gum for players of all ages.

Today, Big League Chew is still the fun gum that keeps your mouth from getting dry when the game is on the line.  It is the #1-selling shredded bubble gum in the world, with over 800 million pouches sold!

Inside an Iconic Bubble Gum Brand

CBS News Feature

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