Multiyear agreement to include National Baseball Hall of Fame branded bubble gum products, as well as Big League Chew presence at annual Hall of Fame Classic, Induction Weekend and Discovery Tours
Akron, N.Y. (May 17, 2017) – Iconic bubble gum brand Big League Chew today announced a multi-year sponsorship and licensing deal with the National Baseball Hall of Fame and Museum. The three-year agreement features cross promotion between the two legendary brands, including Hall of Fame branded bubble gum products and Big League Chew fan engagement through the Hall’s youth Discovery Tours and various signature events.
“Nothing goes better with baseball than bubble gum, which is why we are thrilled to team up with our friends at the National Baseball Hall of Fame and Museum,” said Rob Nelson, inventor of Big League Chew. “We are excited to connect with baseball fans and families who grew up chewing Big League Chew and together, we look forward to providing fans of all ages with memories that will last a lifetime.”
Available to retailers this summer, the Hall of Fame logo will appear on all pouches of Big League Chew shredded bubble gum, as well as all bubble gumball buckets featuring the phrase “The Hall of Fame Bubble Gum.”
Additionally, Big League Chew will have a presence at various Hall of Fame events including a bubble blowing contest at the annual Classic Weekend held Memorial Day weekend, followed by a special program for museum visitors featuring Rob Nelson and Ford Gum President George Stege during Induction Weekend to celebrate history of the legendary bubble gum brand.
“We are proud to partner with Big League Chew to connect our visitors with a baseball tradition enjoyed by children and adults, alike,” said Jeff Idelson, President of the National Baseball Hall of Fame and Museum. “The image of your favorite major league player or your own teammate happily blowing a bubble in the dugout or intensely working his or her gum during a pressure-packed moment are part of every fan’s baseball memories.”
As the sponsor of the Hall of Fame Discovery Tours, an on-site scavenger hunt for school-aged visitors to the museum, Big League Chew will be featured on all Discovery Tour collateral and signage, as well as provide each child with a complimentary pouch of Big League Chew upon completion of the tour.
Big League Chew is also featured in the Museum’s Whole New Ballgame exhibit, which tells the story of baseball from the 1970s to the present day. The iconic Big League Chew pouch is displayed in the 1980s section of Whole New Ballgame on the Museum’s second floor, detailing the 1980 debut of the bubble gum by inventor Rob Nelson.