Big League Chew® Unveils New & Improved Graphics

Big League Chew’s iconic packaging to receive a modern update

AKRON, NY (November 8, 2023) – Big League Chew®, the one and only shredded bubble gum, today announced an update to the brand’s packaging graphics. Known for its one-of-a-kind stay-fresh pouch, Big League Chew’s refreshed graphics put a playful, modern spin on an iconic package.

Rooted in baseball culture for over four decades, Big League Chew has been a staple for generations of players and fans of America’s pastime. To re-affirm its place as the go-to bubble gum in 2023 and beyond, BLC’s refreshed packaging graphics introduce an all new, expanded roster of ballplayers while paying homage to the retro look and feel that consumers love.

“Our goal in re-designing the packaging graphics wasn’t to re-invent the brand, but instead to ensure that Big League Chew resonates with the new generation of ballplayers chasing their big league dreams,” said Ford Gum CEO Scott Lerner. “The new character lineup aligns Big League Chew more closely with today’s diverse baseball landscape. We are thrilled to roll out new packaging that better reflects our consumers, their values and the athletes that inspire them.”

With the exception of Outta’ Here Original™, each of the Big League Chew flavors will now feature up to three unique player illustrations. These brand-new baseball and softball players represent a more modern and energetic Big League Chew lineup, all while respecting the brand’s history and classic style. The new graphics also call out BLC’s exclusive status as the Official Bubble Gum of USA Baseball, a partnership announced earlier this year.

The refreshed Big League Chew pouches will begin hitting shelves next year, with updated graphics becoming available at retail stores during Q1 2024. Keep an eye out for BLC’s new and improved All-Star lineup!

Design updates on all Big League Chew pouches will be revealed on Big League Chew’s social media platforms in the weeks to come, allowing fans of the iconic brand a sneak peek into the new, expanded roster of ballplayers that will adorn the packaging.

About Big League Chew

Sitting in a bullpen in Oregon in the summer of 1977, Portland Maverick lefthander Rob Nelson came up with an idea that has had a lasting impact on the game of baseball: shredded bubble gum in a stay-fresh pouch. Since hitting the shelves in 1980, Big League Chew has produced and sold more than one billion pouches and is designated as the “Hall of Fame Bubble Gum” by the National Baseball Hall of Fame & Museum. 

Big League Chew is proudly made in the USA by Ford Gum, a top manufacturer and co-manufacturer of assorted gums, confections, and health-related products for leading American brands.

For more information and product offerings, visit www.BigLeagueChew.com. Follow @BigLeagueChew on Facebook, Twitter, @BigLeagueChewGum on Instagram, and @BigLeagueChewOfficial on TikTok.