What’s New: Ford Gum & Big League Chew®

Ford Gum continues to thrive, alongside iconic Big League Chew brand;
Visit Booth #2305 at the 2018 Sweets & Snacks Expo

Ford Gum & Machine Co., a leading U.S. manufacturer of retail confectionery and gift products, private label gum, and bulk vending, continues to thrive in an uncertain time for the gum industry. According to the U.S. confectioner sales through total US multi-outlet with c-store released in February 2018, Ford Gum is up 1.9 percent overall while the industry is down 3.4 percent.

Ford Gum specializes in both sugar and sugar-free products including Big League Chew, Carousel gumball machines, and a line of Smarties® bubble gum and candy. Ford Gum is the only gumball manufacturer in the United States and the only global maker of sugar-free ball gums.

The iconic Big League Chew brand is driving category growth (C-Store: +4.8%; MULO+C: +4.1%) and is a top performing brand that offers top performing items. Big League Chew is the No. 3 bubble gum brand in C-Store and No. 5 in All Channels. Outta Here OriginalTM is the No. 3 bubble gum item in C-Stores and No. 6 bubble gum in all channels. Groundball GrapeTM is the No. 7 bubble gum item in C-Stores.

Big League Chew® New Products

  • Big Rally Blue Raspberry
    Big Rally Blue Raspberry is the newest addition to Big League Chew’s line-up of classic and colorful flavors. Known for being a popular flavor with kids, Blue Raspberry is sure to be a grand slam success. Big League Chew inventor, Rob Nelson, selected the name from hundreds of submissions after asking fans to help name the vibrant new flavor, which comes in the traditional, stay-fresh, re-closeable pouch. The package also promotes Big League Chew’s partnership with the National Baseball Hall of Fame and Museum. The product is available in 12ct display ready trays and 12ct clip strips.

 

  • Stadium Cup
    The Big League Chew Stadium Cup brings something new to the category – a functional, reusable container. It’s a great combination of a fun, novelty bubblegum with a meaningful package which adds value and is perfect for sporting events. The 22oz cup is filled with 18 individually wrapped Outta Here Original Big League Chew gumballs. Available in a 12 count case with a suggested retail of $4.99.

 

  • 15ct Bag
    Meeting the consumer demand for more convenient packaging, Big LeagueTM gumballs are now available in stand up, gusseted pouches. The pouches contain 15 gumballs and come in the two most popular Big League flavors – Outta Here Original and Groundball Grape. Available in a 12 count case with a suggested retail of $1.99.

 

Big League Chew® Called Up to the Big Leagues
For the first time ever, Big League Chew is officially in a Major League dugout! This season, pouches of Big League Chew’s famous shredded bubble gum are featured in specially designed oversized buckets available to players and coaches in the home and away dugouts, bullpens and clubhouses at Camden Yards in Baltimore.

Big League Chew® Sends One Lucky Fan to Induction Weekend at the National Baseball Hall
Do you know anyone that’s in the National Baseball Hall of Fame, but has never played in or managed one game in the majors? Big League Chew and the National Baseball Hall of Fame and Museum have continued a multiyear sponsorship and licensing agreement by sending one lucky fan to the Baseball Hall of Fame for the 2018 Induction Weekend ceremonies! Hundreds of fans submitted “My Best Baseball Day Ever” stories to enter for a chance to win a once in a lifetime, all expenses paid for trip to Cooperstown, New York. The winner will be announced in June.

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