Big League Chew® Unveils Slammin’ Strawberry TM as Exclusive Flavor of its Softball Character Pouch
Akron, NY (February 27, 2020) – Big League Chew® is proud to announce the addition of Slammin’ StrawberryTM to its shredded bubble gum roster. Exclusive to the popular softball character pouch, the new and improved flavor will be available at retail stores later this spring.
“Last year’s release of the softball pouch was a grand slam for Big League Chew,” said Steve Greene, Sr. Vice President, Sales & Marketing at Ford Gum. “After conducting thoughtful marketing research and listening to our customers and retailers, we were happy to find that there was a demand for strawberry. To bring back a limited flavor and improve it exclusively for the softball pouch makes this extra special.”
Manufactured by Ford Gum & Machine Co. in Akron, New York, the new and improved Slammin’ StrawberryTM flavor also features an aspartame free formula - the first of the Big League Chew product line that will be rolling out throughout 2020.
Slammin’ StrawberryTM shredded bubble gum pouches will be available this spring at retail stores across the country, including: Dash In, Five Below, Justice, Party City, Price Chopper, Sheetz, Tops Markets, Wegmans, WEIS Markets, and Woodman’s.
Slammin’ StrawberryTM is available now at www.BuyBigLeagueChew.com in trays of 12 pouches. In honor of National Strawberry Day on February 27, Big League Chew is offering customers a one-day 10% promotion on Slammin’ StrawberryTM trays; apply discount code STRAWBERRYDAY at purchase screen.
“This year we celebrate forty years of Big League Chew, and it still humbles me to see new generations embrace the joy of bubble gum fun alongside our loyal shred heads,” added Rob Nelson, inventor of Big League Chew. “We were excited to see fans enthusiastically welcome the softball player pouch last season, and now she is able to shine with her own flavor during our anniversary year.”
The complete line-up of Big League Chew shredded bubble gum includes Outta Here OriginalTM, Ground Ball Grape®, Big Rally Blue RaspberryTM, Swingin’ Sour AppleTM, Wild Pitch WatermelonTM, Slammin’ StrawberryTM, and Curveball Cotton CandyTM. Big League Chew products are available in retailers across the country, including DICK’S Sporting Goods, Dollar General, Five Below and more. Visit www.BigLeagueChew.com for all Big League Chew product offerings including pouches, rally buckets, bubble gum balls and more.
About Big League Chew
Invented by former left-handed pitcher Rob Nelson, Big League Chew started from humble beginnings in the Portland Mavericks bullpen in 1977. For close to 40 years, the iconic pouches packed with shredded, flavorful bubble gum have become the preferred gum for all ages having sold more than 800 million pouches to date. Follow @BigLeagueChew on Facebook, Twitter and @BigLeagueChewGum on Instagram!
About Ford Gum & Machine Co.
Ford Gum & Machine Co. is a leading U.S. manufacturer of retail confectionery and gift products, private label gum, and bulk vending confections and toys. Ford Gum specializes in both sugar and sugar-free products including Big League Chew and Carousel gumball machines.